We make B2B work legible.
ScaleCraft helps product and marketing teams explain what they build — then ships the brand, site and systems that make it credible.
What we do
Six services, one accountable team.
Most engagements combine two or three. We scope the smallest set that answers the question in front of you — and write the scope down before we start.
Selected work
Engagement records, written plainly.
Who it was for, what we did, what shipped. No client names, no logos, no outcome theatre — sector, disciplines, duration, deliverables.
Onboarding redesign for a B2B payments platform
Fintech · Product UX + Design systems · 12 weeks
A marketing site that carries a category story – industrial logistics operator
Logistics · Strategy + Marketing websites · 10 weeks
Brand and design system for a climate analytics platform
Climate · Brand + Design systems · 14 weeks
Marketplace UX for healthcare procurement
Healthcare · Product UX + Design systems · 16 weeks
How we prove work
Evidence, not adjectives.
Every engagement ends with artifacts you can inspect: flows, tokens, page contracts, QA reports. Where we cannot prove something, we say so — and we name what we would measure next.
Evidence first
Interviews, analytics and support data before opinions. The evidence log ships with the work.
Weekly walkthroughs
A walkthrough every Friday: what changed, what we decided, what is at risk. No end-of-project reveals.
Clean handovers
Owners, formats and dates named before the engagement ends — with a 30-day support window.
How we work
Listen, frame, make, prove, grow.
Five stages, agreed artifacts, weekly walkthroughs. A rhythm your team can plan around.
Listen
Discovery, interviews and an audit of what exists. You get the evidence log in week one.
Frame
Positioning, architecture and a plan you can hold us to — with assumptions written down.
Make
Design and build in weekly cycles with visible progress and decisions recorded.
Prove
QA, accessibility and performance evidence before launch — not after.
Grow
Measurement, iteration and a support window after the launch.
Insights
Notes from the work.
Research and operational practice from our engagements — written for the people who ship.
Positioning before pixels: the research pass most B2B redesigns skip
Most B2B redesigns fail before the first wireframe – because nobody agreed what the company is actually selling. Here is the research pass that fixes it.
Read article
Design tokens are an operations problem, not a CSS problem
Teams rarely fail at token syntax. They fail at naming, ownership and the quiet drift that starts the week after launch.
Read article
Onboarding is the product: designing first-run for B2B software
For most B2B tools, the first ten minutes decide the first year. Treat onboarding as a product surface, not a set of tooltips.
Read articleThe studio
A senior pair, with specialists when needed.
Small by design: the people who scope your work are the people who do it — and they stay for the handover. Profiles use monograms; we do not publish stock portraits as our team.
Engagement models
Project, sprint or partnership.
Three ways to work together — the same senior team, different shapes of commitment and cadence.
Project
One clear outcome with agreed deliverables, a timeline and a typical range.
Sprint
A focused pass: audit, message test or flow draft, with a written recommendation.
Partnership
Ongoing design and front-end support with a quarterly roadmap and reviews.
Questions we get
Before you write the brief.
Questions
How do engagements start?
A short call and a written scope. If we are not the right fit, we say so in the first week and suggest alternatives.
What does a typical range look like?
Each service lists typical ranges by scope size so you can budget before the first call. The final number follows the scope, not a rate card.
Who will we actually work with?
The same senior pair from the first call, with specialists joining for specific surfaces such as systems or front-end build.
Next step
Start a project
Tell us what you are planning. Three steps, about two minutes.