Service
Strategy & positioning
Agree what the company is actually selling – then say it everywhere.
What this engagement answers.
Most redesigns fail before the first wireframe, because the team never agreed on the story. We run the research pass that fixes the message: market scan, buyer interviews, positioning, and a messaging architecture your team can repeat without slides.
Included
Deliverables in a typical engagement.
- Stakeholder interviews (6-10)
- Buyer interviews (up to 8)
- Market and competitor scan
- Positioning and message architecture
- Narrative for marketing and sales
- One-page messaging guide
- Proof inventory and gaps
- Roadmap for the first 90 days
Outcomes
What you should be able to say afterwards.
a positioning statement the team actually repeats
a message hierarchy for every page and pitch
an evidence file: interviews, competitor scan, sources
Process
Four stages, no surprises.
01
Listen – interviews, existing material, data review
02
Frame – market map, message theses, evidence log
03
Test – message comprehension with real buyers
04
Ship – messaging guide plus rollout plan
Fit
When this service is right.
- B2B team heading into a website or fundraise
- Sales and marketing telling different stories
- A category shift that makes old copy wrong
Boundaries
When it is not.
- Consumer brands chasing virality
- Teams that want copy without interviews
Typical range
How the investment scales.
Ranges are typical for this service and depend on scope size. The written scope decides the final number.
Working together
How we fit with your team.
- Weekly working sessions on your clock, not status calls
- Written decisions: every choice has a recorded rationale
- Your tools or ours; files always live in your accounts
- A named owner on each side for handovers
Questions
Common questions about this service.
Details
Do you write the website copy too?
Yes – we use this as the base for marketing websites, or hand over to your writers with the guide.
How many interviews is enough?
Usually 6-10 internal and up to 8 buyer conversations; we stop when themes repeat.
What if we already have research?
We audit it first and only fill the gaps – the evidence log records what we kept and why.
Who owns the output?
You do, in the source format, along with the interview notes we cite.
Next step
Start with this service
Send the question as you would say it out loud — we will scope the smallest useful first step.