Service
Brand identity
A visual system that makes a technical company feel considered.
What this engagement answers.
Identity work that survives contact with reality: a wordmark and type system, colour and layout rules, and a guideline that a busy team can actually follow. Built to stretch from a pitch deck to a product UI without a redesign.
Included
Deliverables in a typical engagement.
- Wordmark and monogram suite
- Typography system and specimen
- Colour system with contrast ratios
- Layout and grid rules
- Iconography and imagery direction
- Brand guidelines (PDF + web)
- Deck, document and social templates
- Asset library handover
Outcomes
What you should be able to say afterwards.
a wordmark suite that works small and large
a typographic and colour system with clear rules
templates your team can use without a designer
Process
Four stages, no surprises.
01
Audit – current identity, touchpoints, constraints
02
Direction – two routes, tested against real surfaces
03
System – type, colour, layout, motion
04
Handover – guidelines, templates, working session
Fit
When this service is right.
- Companies outgrowing a logo made in a hurry
- Rebrands that must not reset marketing performance
- Product and marketing teams using different visual languages
Boundaries
When it is not.
- Logo-only exercises
- Projects with no internal owner for guidelines
Typical range
How the investment scales.
Ranges are typical for this service and depend on scope size. The written scope decides the final number.
Working together
How we fit with your team.
- Weekly working sessions on your clock, not status calls
- Written decisions: every choice has a recorded rationale
- Your tools or ours; files always live in your accounts
- A named owner on each side for handovers
Related work
Engagement records using this service.
Questions
Common questions about this service.
Details
Do you do logo-only projects?
No – identity without rules tends to drift; the smallest engagement includes the core system.
Can we keep parts of our current brand?
Often yes; the audit decides what earns its place.
Which formats do we receive?
Vector sources, web-ready exports, guidelines, and templates in the tools your team uses.
How do you handle accessibility?
Colour pairings ship with measured contrast ratios, not vibes.
Next step
Start with this service
Send the question as you would say it out loud — we will scope the smallest useful first step.