Design director
Tomas Berg
Treats systems as an operations problem: naming sessions, version numbers, drift reports. Designs in the open with weekly walkthroughs so the first review is never the first look.
Monogram profile — no stock portrait
Focus
Where the work centres.
- Design systems and tokens
- Editorial and brand systems
- Design operations
Approach
Three habits that shape the work.
Start with evidence
Interviews, analytics and support data before opinions.
Write it down
Decisions, sources and open questions live in the project file.
Hand over cleanly
Owners, formats and dates named before the engagement ends.
Writing
Notes by this author.
Design tokens are an operations problem, not a CSS problem
Teams rarely fail at token syntax. They fail at naming, ownership and the quiet drift that starts the week after launch.
Read article
The two-week design system audit
Before building a system, spend two weeks finding out what you already have. The audit usually changes the plan.
Read article
Next step
Work with Tomas
Send the brief; the right pair gets back within two business days.